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Machine Learning: Value For Business

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Machine learning (ML) algorithms allows computers to define and apply rules which were not described explicitly by the developer. There are quite a lot of articles devoted to machine learning algorithms. Here is an attempt to make a "helicopter view" description of how these algorithms are applied in different business areas. This list is not an exhaustive list of course. The first point is that ML algorithms can assist people by helping them to find patterns or dependencies, which are not visible by a human.                               Numeric forecasting seems to be the most well known area here. For a long time computers were actively used for predicting the behavior of financial markets. Most models were developed before the 1980s, when financial markets got access to sufficient computational power. Later these technologies spread to other industries. Since computing power is cheap now, it can be used by ...

THe Difference Between Digital Marketing and Social Media Marketing

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It utilizes an assortment of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to entice audiences towards a prospective brand. Digital marketing uses internet as the core medium of promotion which can be accessed using electronic gadgets like computers, laptops, tablets and smartphones. Internet marketing techniques such as search engine marketing (SEM), e-mails form an integral part of digital marketing. Moreover, it also includes non-internet channels like short messaging service (SMS) and multimedia messaging service (MMS), callbacks, etc. All these different channels form an integrated part of digital marketing. Digital marketing is considered a BTL Below-The-Line marketing as it targets a smaller and more concentrated group and works on forming loyal customers and creating conversions. SMO or (SMM), on the other hand, is a branch or subset of digital marketing that excels at promotion using social media platforms like ...